Tom Brady’s retirement from the NFL marked the end of an era, but his presence remains firmly in the spotlight through podcasting and business ventures. While Brady continues to engage with the public, one of his most trusted allies throughout his illustrious career, Alex Guerrero, has maintained a lower profile, until recently. This article delves into the world of Alex Guerrero, the man known as Tom Brady’s “body coach,” and explores his journey, the renowned TB12 Method, and his latest endeavor, TBRx.
Alex Guerrero isn’t just a personal trainer; he’s been described as Tom Brady’s “body coach” for a reason. For nearly two decades, Guerrero has been instrumental in Brady’s remarkable longevity and peak performance in professional football. Their partnership extends beyond traditional training, rooted in the TB12 Method, a holistic approach to health and wellness developed by Guerrero himself over thirty years. The TB12 Method emphasizes pliability, nutrition, and functional strength, aiming for sustained performance and injury prevention. It’s a philosophy that has garnered both fervent supporters and considerable skepticism. While some critics question the scientific basis of Guerrero’s techniques, the TB12 method has nonetheless permeated various levels of sports and wellness, even finding its way into public schools seeking to enhance student athlete conditioning.
This image shows Tom Brady and Alex Guerrero during a practice session, highlighting their close professional relationship on the field.
Now, Guerrero is expanding the reach of his methods with a new company called TBRx, in partnership with Dr. Peter Cummings, an expert in sports neuroscience. TBRx aims to advance the TB12 Method through strategic partnerships and a comprehensive educational platform. According to a recent news release, TBRx will specialize in pain management, combining manual therapy with functional movement exercises. The goal is to facilitate rapid healing and pain elimination, enabling individuals to achieve full body recovery and pursue their passions for longer. This new venture signals Guerrero’s ambition to broaden his impact beyond individual athletes like Brady, offering his recovery methods to a wider audience.
Dr. Peter Cummings, Guerrero’s partner in TBRx, brings a complementary expertise to the table. Described as a “distinguished expert in the field of sports neuroscience,” Cummings also lists himself as a senior medical advisor to TB12 Sports on his LinkedIn profile. His background is notably diverse, including previous work in forensic pathology. Cummings’ involvement potentially adds a layer of scientific credibility to TBRx, bridging Guerrero’s experience-based methodology with insights from neuroscience and sports medicine.
Alex Guerrero is pictured speaking at a TB12 event, showcasing his role as a public figure and advocate for the TB12 Method.
Guerrero’s path to becoming a sought-after body coach is rooted in his personal journey and studies. A member of The Church of Jesus Christ of Latter-day Saints, he began his career as a massage therapist in Los Angeles. Driven by an interest in holistic health, he delved into traditional Chinese medicine and developed his unique health philosophy, integrating ancient wisdom, massage, and nutritional principles. This approach led him to work with athletes seeking alternative methods for performance enhancement and injury recovery. Many athletes have testified to the positive impact of Guerrero’s methods, particularly when conventional treatments fell short.
Even with the launch of TBRx, the relationship between TBRx and TB12 Sports remains somewhat ambiguous. While there’s no official mention of TBRx on the TB12 Sports website currently, Tom Brady himself has publicly endorsed TBRx. In the news release announcing TBRx, Brady stated, “I have personally witnessed the transformative power of Alex’s Total Body Recovery approach throughout my career. It has been instrumental in keeping me at my peak performance level year after year. TBRx will undoubtedly extend the benefits of this method to many others, allowing them to thrive both on and off the field.” This endorsement from Brady lends significant weight to TBRx and suggests a continued, if perhaps informal, connection between the two ventures.
TBRx is set to launch with initial locations in Tampa and West Palm Beach, Florida, and Nevada, with coaching services also offered in Utah. Future expansion plans include major cities like Boston and New York City, indicating ambitious growth for Guerrero’s new company. As Alex Guerrero steps back into the spotlight with TBRx, it marks a new chapter in his career, extending his influence from elite athletes to a broader audience seeking pain management and total body recovery solutions based on the principles that underpinned Tom Brady’s legendary career.
